Comparative analysis of Marketing Communications strategies and mix for the Free Essay Example, 3000 words

Subsequently, in order to create product differentiation the company went in for logo changes in 1905, in 1906 and subsequently during WW-II. It was in late 90s that Pepsi started a new era in competition by targeting the young and fresh, with the unveiling of the GeneratioNext campaign. With the exception of brief bankruptcy stints in 1923 and 1932, Pepsi-Cola kept its place firmly at the heels of Coca-Cola through its creation of an extensive franchise bottling network and distribution outlets (Yoffie, 2004). On the other hand The Virgin Drinks group first launched the Virgin Cola company in 1994 with Virgin Cola in UK. And Virgin has been very fierce in its marketing efforts, with Richard Branson in the forefront. Markets in which Virgin Drinks are currently being locally manufactured and sold include UK, USA, Canada, France, China, Switzerland, Italy, Sweden, Japan, Bangladesh, South Africa, Tunisia, Afghanistan and Iraq. Virgin Drinks is also present in the French West Indies t hrough export opportunities. In fact UK market has one more serious contender for the market share in the form of Sainsbury, which has its own committed batch of consumers relishing on its non-alcoholic range including Elderflower crush, Watermelon crush, Spiced Indian tea, Fruit punch, and Quick lemonade. We will write a custom essay sample on Comparative analysis of Marketing Communications strategies and mix for the or any topic specifically for you Only $17.96 $11.86/pageorder now At one time it also provided some bubbling effect to the already fierce cola war, but now it has more or less opted out of the war syndrome. Analysis and Discussion As far as the Cola war is concerned, it is limited to the two main rivals in the UK markets which is quite apparent considering the following facts; i. Virgin is a relatively new entrant. ii. Though Virgin has given good competition to both Pepsi and Coke as it has eaten up into their market share, but the ‘War’ mechanism remains within Pepsi and Coke because Virgin is eating up the share of both companies in equal measure. iii. Apparently the Airlines business is the main business for Virgin, and to supplement this very business, Virgin has launched the soft-drinks. For example way back in 1946 when sugar supply was rationed, Pepsi CEO Walter Mack purchased a sugar plantation in Cuba which proved to be highly profitable for Pepsi, but that did not result in Pepsi becoming a sugar giant. Similarly Richard Branson wished to have his own brand of cold drinks, he came out with Virgin. But he is not too bothered with its limited growth over the years. Now Virgin has started strategically placing the drink in many more countries and markets.

Analysis Of The Article Heteropatriarchy And The Three...

In our daily basis we are bombarded with millions of images, but we rarely stop to think about what those images mean and what they are persuading us to do. Images can be found in many forms, newspapers, magazines, internet, radio, television, smart phones, social media and billboards, amongst other forms. Images have power, which is why individuals need to understand the messages being sent to them. Many people say that a picture is worth a thousand words. An imagine allows viewers to think and create their own interpretation of an ad. The imagine of the Hispanic values billboard ad, displays a Hispanic male in his uniform serving his nation, which creates a sense of patriotism. This young Hispanic man is doing an honorable act by serving his nation and implies that others should follow his footsteps. In the article, â€Å"Heteropatriarchy and the Three Pillars of White Supremacy,† by Andrea Smith examines how we are all oppressed in different forms, focusing on the framework of â€Å"women of color† or â€Å"people of color† in attempts to find alternatives to challenge the hetero-patriarchal and white superiority status quo in the United States. The Hispanic values billboards demonstrate Andrea Smith third pillar of Orientalism, â€Å"The logic of Orientalism marks certain peoples or nations as inferior and as posing a constant threat to the well-being of empire. These peoples are still seen as civilizations-they are not property or disappeared-however, they will always be imaged as

Project Planning and Control Techniques System †MyAssignmenthelp

Question: Discuss about the Project Planning and Control Techniques System. Answer: Introduction: The IT project management functions have been contributing about ten to twenty percent of the software expenses. A real project has been hard to practice. Kerzner (2013) states that the reason is that it has the long duration and there lie chances of high damage as the project fails. A successful project management has been including the continuous process to identify the aims, reconcile the conflicting and take proper decisions on the basis of the salient of the goals. There have been various uncertainties that are needed to be managed like including the technological, marketing, environmental and the socio-human. The project risk management has been playing a crucial role to select the proper control measures. Particular software project goals have been encouraging the managers to create the planning and the choices of the resource allocation as mentioned by Burke (2013). In the software development process, the anti-patterns have been connected to various functions including the software project management. Examples of the anti-patterns include the appointed team, Glass Case plan, Inflexible Plan, rising upstart, process mismanagement, process disintegration, irrational management and so on. The key elements to achieve the software project are the effective planning, process training, and cross-functional teamwork. The Web Application enterprise application development has turned out to be more convenient because of WEB APPLICATION Platform, the Enterprise Edition or Web Application EE. The Web Application platform has been used in designing and implementing the scalable, multi-tiered, reliable and the large-scale enterprise applications. Web Application is extremely beneficial for the cross-platform games as discussed by Zechner, DiMarzio and Green (2016). The first reason is the portability. The Web Application Game could be written and expected to run unchanged on most of the platforms. The next reason is the performance. As any Web Application code written effectively, it performs efficiently like the other languages. The compilers have been very useful helping in writing top quality code. Successful game written in Web Application includes the Minecraft. The last reason is the libraries that are available in huge ranges. They have been covering various features like networking, graphics, sound, artificial intelligence and so on. As any good framework is found using Web Application for game development, Web Application leaves a good impact of usage. As shown by Paschali et al. 2016 it has been the only path through which the graphics could keep up with the players. Moreover, Web Application has been easier to study and helps in getting into coding. References: Burke, R. (2013). Project management: planning and control techniques.New Jersey, USA. Kerzner, H. (2013).Project management: a systems approach to planning, scheduling, and controlling. John Wiley Sons. Paschali, M. E., Ampatzoglou, A., Bibi, S., Chatzigeorgiou, A., Stamelos, I. (2016, June). A case study on the availability of open-source components for game development. InInternational Conference on Software Reuse(pp. 149-164). Springer, Cham. Zechner, M., DiMarzio, J. F., Green, R. (2016). An Android game development framework. InBeginning Android Games(pp. 159-197). Apress.